HGTV Canada ran a series of ten interviews with their top Canadian HGTV celebrities on Canadian topics to celebrate Canada 150!
This one is with Scott McGillivray.
Interview clips were structured in two parts – opening which is filled with b-rolls of celebrities getting ready for their interview, and the actual interview part with animations that were added later on.
After concepts were pitched as below, it ended up with two concepts. One part with b-roll style footage of talents getting ready for the shoot, and the other part with the actual interview and graphics added on post.
Design & Animation: Tawny Robinson, Min Oh, Blirp studio
Art direction: Bart Sciana
Creative direction: Vince Robles