Tease and promo for Top Chef Canada Season 7 on Food Network featuring eleven contestants and celebrity judges.
Concept for the promo was to focus on each contestant’s figure with careful lighting while giving sense of flying time in the background to explain their efforts and time spent to be a chef.
Design, boarding & animation: Min Oh
Art direction: Bart Sciana
Creative direction: Vince Robles
The tease was not supposed to reveal too much of the program and promo, so I have pitched below ones for different concepts. In the end, the result was to follow promo’s look and feel for continuity but with countdown and no voiceover just to give a hint of the contestants.